Beyond self-report: A review of physiological and neuroscientific methods to investigate consumer behavior.

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Bell, L., Vogt, J., Willemse, C., Routledge, T., Butler, L. T., & Sakaki, M. (2018). Beyond self-report: A review of physiological and neuroscientific methods to investigate consumer behavior. Frontiers in Psychology, 9, 1655. https://doi.org/10.3389/fpsyg.2018.01655    Request PDF Article